Editorial Portrait: Jan Drost for Folia Magazine

publications

For Folia Magazine, a publication of the University of Amsterdam, I did a an editorial portrait of Jan Drost, Dutch philosopher and author.

The art directors idea was to do a portrait based on a classical Greek statue or bust.

Working on that idea, I thought it would be great to do it all in the shot, without digitally altering afterwards. The preparations:

By using a black shirt on a black background, we created the oval shape around the chest. This shape defines the bust portraits.

The Netherlands, Amsterdam, 27 May 2015. Portrait Jan Drost, Dutch author and philosopher, docent at Hogeschool van Amsterdam. Photo: Bram Belloni / Nederland, Amsterdam, 27 mei 2015. Portret Jan Drost, auteur en filosoof, docent aan de Hogeschool van Amsterdam (HvA). Concept; greek, classical world, bust, statute, philosophy. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Jan Drost, philosopher and author
May 2015, Bram Belloni for Folia Magazine

The second option was the portrayed wearing a Greek chiton.

The Netherlands, Amsterdam, 27 May 2015. Portrait Jan Drost, Dutch author and philosopher, docent at Hogeschool van Amsterdam. Photo: Bram Belloni / Nederland, Amsterdam, 27 mei 2015. Portret Jan Drost, auteur en filosoof, docent aan de Hogeschool van Amsterdam (HvA). Concept; greek, classical world, bust, statute, philosophy. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Jan Drost, philosopher and author
May 2015, Bram Belloni for Folia Magazine

The result in the publication (next to some smaller inserts):

Tearsheet Folia 29/2015, editorial photography Bram Belloni
Tearsheet Folia 29/2015, editorial photography Bram Belloni
(click for bigger image)

> art direction: Vruchtvlees
> read more about: Folia Magazine 29/2015
> read more about: Jan Drost

Editorial: the UvA Maagdenhuis Protest

publications

For a while now the University of Amsterdams Maagdenhuis has been occupied by UvA students and activists. The university-wide movement acts under joint name De Nieuwe Universiteit (The New University) and strives for more democracy in the UvA administration (among other demands).

This april, the six week occupation comes to an end. I was there to portray the occupants for Folia Magazine.

The Netherlands, Amsterdam, 20 March 2015. Portrait students University of Amsterdam (UvA) and activists at occupation of UvA Maagdenhuis, which settles the UvA Administration. The university-wide movement acts under joint name De Nieuwe Universiteit (The New University) and strives for more democracy in the UvA administration (among other demands). The occupation started at February 25th 2015, and is continuing. Photo: Bram Belloni / Nederland, Amsterdam, 20 maart 2015. Portret studenten Universiteit van Amsterdam en activisten tijdens bezetting UvA Maagdenhuis, het bestuurscentrum van de UvA. De universiteits-brede beweging is verenigd onder de naam De Nieuwe Universiteit en eist (onder andere) meer democratie in de beleidsvorming van de UvA. De bezetting startte op 25 februari 2015 en is in ontwikkeling. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Students University of Amsterdam and activists at occupation of UvA Maagdenhuis
2015, Bram Belloni for Folia Magazine

Besides the group, I also took them apart. Holding hands together to capture the unity.

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And in the publication, Folia Magazine cover 25th of april:

Tear sheet Folia Magazine 25/2015, editorial photography by Bram Belloni
Folia Magazine cover featuring Maagdenhuis occupants
Editorial photography by Bram Belloni

Read more:
> De Nieuwe Universiteit
> Maagdenhuis Occupation 2015 (wiki)

New Scientist – New Publication

publications

For the New Scientist, Dutch edition, I was working on the new April 2015 issue. Featuring the scientific approach on running and exercising. Dolf Jansen, Dutch comedian and tv-presenter, and avid marathon runner was asked to do a test at the Asics Running Lab and tell about his training experiences as the main story.

It was the first time I got assigned by New Scientist and thrilled to start off immediately with the cover.

The Netherlands, Amsterdam, 17 February 2015. Portrait Dutch Comedian and marathon runner Dolf Jansen wearing oxygen mask after a running test at Asics Running Lab. Photo: Bram Belloni / Nederland, Amsterdam, 17 february 2015. Portret cabaretier en marathon loper Dolf Jansen met zuurstofmasker na een hardlooptest bij het Asics Running Lab. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Dolf Jansen at Asics Running Lab
2015, Bram Belloni for New Scientist
The Netherlands, Amsterdam, 17 February 2015. Portrait Dutch Comedian and marathon runner Dolf Jansen wearing oxygen mask after a running test at Asics Running Lab. Photo: Bram Belloni / Nederland, Amsterdam, 17 february 2015. Portret cabaretier en marathon loper Dolf Jansen met zuurstofmasker na een hardlooptest bij het Asics Running Lab. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Dolf Jansen at Asics Running Lab
2015, Bram Belloni for New Scientist

The oxygen mask did very well in the image, resulting in a scientific, clinical look and feel. To gain cover exposure, they finally went for the mix of a more visible (well-known) face, the mask and physical strain.

New Scientist april 2015 cover, editorial photography by Bram Belloni
New Scientist April 2015 cover, editorial photography by Bram Belloni

Oh, and i got interviewed about the cover shoot too:

https://www.instagram.com/p/0ureUTQNcj/?utm_source=ig_web_copy_link

> read more about New Scientist
> about Dolf Jansen
> art direction: Pascal Tieman/Death Valley Design