New Scientist – New Publication

publications

For the New Scientist, Dutch edition, I was working on the new April 2015 issue. Featuring the scientific approach on running and exercising. Dolf Jansen, Dutch comedian and tv-presenter, and avid marathon runner was asked to do a test at the Asics Running Lab and tell about his training experiences as the main story.

It was the first time I got assigned by New Scientist and thrilled to start off immediately with the cover.

The Netherlands, Amsterdam, 17 February 2015. Portrait Dutch Comedian and marathon runner Dolf Jansen wearing oxygen mask after a running test at Asics Running Lab. Photo: Bram Belloni / Nederland, Amsterdam, 17 february 2015. Portret cabaretier en marathon loper Dolf Jansen met zuurstofmasker na een hardlooptest bij het Asics Running Lab. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Dolf Jansen at Asics Running Lab
2015, Bram Belloni for New Scientist
The Netherlands, Amsterdam, 17 February 2015. Portrait Dutch Comedian and marathon runner Dolf Jansen wearing oxygen mask after a running test at Asics Running Lab. Photo: Bram Belloni / Nederland, Amsterdam, 17 february 2015. Portret cabaretier en marathon loper Dolf Jansen met zuurstofmasker na een hardlooptest bij het Asics Running Lab. Foto: Bram Belloni / (c) 2015, www.belloni.nl
Dolf Jansen at Asics Running Lab
2015, Bram Belloni for New Scientist

The oxygen mask did very well in the image, resulting in a scientific, clinical look and feel. To gain cover exposure, they finally went for the mix of a more visible (well-known) face, the mask and physical strain.

New Scientist april 2015 cover, editorial photography by Bram Belloni
New Scientist April 2015 cover, editorial photography by Bram Belloni

Oh, and i got interviewed about the cover shoot too:

> read more about New Scientist
> about Dolf Jansen
> art direction: Pascal Tieman/Death Valley Design

Tearsheets: Editorial Photography for Folia Magazine

publications

Folia Magazine, an independent publication for the University of Amsterdam I frequently work for, recently got redesigned. With art directors at Vruchtvlees we worked on the photography for the new cover.

Folia Magazine 17-2014/2015, Cover photography: Bram Belloni, art direction: Vruchtvlees. (Bram Belloni)
Folia new food bloggers Tristan and Gregory, cover Folia Magazine 17-2015
Amsterdam, January 2015, Bram Belloni for Folia Magazine

They wanted to go for a clean and more graphical shot. In support of the redesign leaning heavily on typography. Vegetables on the cover are digital altered (but all were thrown in air).

The Netherlands, Amsterdam, 13 January 2015. Portrait Tristan van Hoolwerff (l) and Gregory Edelenbos (r), students at Hogeschool van Amsterdam and Folias new food bloggers. Photo: Bram Belloni / Nederland, Amsterdam, 13 januari 2015. Portret Tristan van Hoolwerff  (l) en Gregory Edelenbos (r), studenten aan Hogeschool van Amsterdam (HvA) en nieuwe Kookbloggers van Folia Magazine. Foto: Bram Belloni / (c) 2015, www.belloni.nl (Bram Belloni)
Tristan and Gregory. Amsterdam, January 2015
Bram Belloni for Folia Magazine

Besides the cover photography, we did a lot of additional work for dedicated use on the Foliaweb website and for use in their blog posts.

Screen shot Foliaweb-website with different uses of the shoot
Screen shot Foliaweb-website with different uses of the shoot

> art direction: Vruchtvlees
> read more about Folia Magazine