When the Financial Times (UK) picture desk assigned me to do a new editorial photo series in Amsterdam, I was extremely happy to work on it. Beside a solid editorial photography assignment – where I put my focus on, the subject was also close to my heart: The housing situation in my hometown Amsterdam.
Visually, the main focus was on the Amsterdam North, NDSM area. Where at the moment huge property development takes place. Passing by every month or so, I notice a new tower erected! Being an former heavy industrial area, this is the perfect example of gentrification.
To have the best visual impact of the change I decided to put a lot of effort picturing the skyline of the NDSM area. Since it is located at the river IJ, I shot a lot from the opposite bank, central-side. Using extreme tele lenses.
The article included interviews with local experts and persons concerned. Accompanied with portraits.
- read the online article on FT.com
- see more editorial work of Bram Belloni in publications