Editorial photography for Financial Times

publications

When the Financial Times (UK) picture desk assigned me to do a new editorial photo series in Amsterdam, I was extremely happy to work on it. Beside a solid editorial photography assignment – where I put my focus on, the subject was also close to my heart: The housing situation in my hometown Amsterdam.

Sample of Financial Times website with editorial photography by Bram Belloni, Amsterdam
Tear sheet Financial Times – editorial photography by Bram Belloni, Amsterdam

Visually, the main focus was on the Amsterdam North, NDSM area. Where at the moment huge property development takes place. Passing by every month or so, I notice a new tower erected! Being an former heavy industrial area, this is the perfect example of gentrification.

To have the best visual impact of the change I decided to put a lot of effort picturing the skyline of the NDSM area. Since it is located at the river IJ, I shot a lot from the opposite bank, central-side. Using extreme tele lenses.

Amsterdam housing photo series - by editorial photographer Bram Belloni, Amsterdam for Financial Times
Amsterdam Housing – Youth in Amsterdam center-side with a view at NDSM area in full construction
Amsterdam, July 2021 – Bram Belloni for Financial Times
Amsterdam housing photo series - by editorial photographer Bram Belloni, Amsterdam for Financial Times
Amsterdam Housing – GVB Ferry stop, the main public transport line to the expanding NDSM area
Amsterdam, July 2021 – Bram Belloni for Financial Times
Amsterdam housing photo series - by editorial photographer Bram Belloni, Amsterdam for Financial Times
Amsterdam Housing – View from Amsterdam center-side with a view at NDSM skyline in full construction
Amsterdam, July 2021 – Bram Belloni for Financial Times
Amsterdam housing photo series - by editorial photographer Bram Belloni, Amsterdam for Financial Times
Amsterdam Housing – New estates NDSM area
Amsterdam, July 2021 – Bram Belloni for Financial Times
Amsterdam housing photo series - by editorial photographer Bram Belloni, Amsterdam for Financial Times
Amsterdam Housing – Residential development NDSM area as seen from existing neighborhood
Amsterdam, July 2021 – Bram Belloni for Financial Times

The article included interviews with local experts and persons concerned. Accompanied with portraits.

Sample of Financial Times website with editorial photography by Bram Belloni, Amsterdam
Tear sheet Financial Times – editorial photography by Bram Belloni, Amsterdam