New Scientist – New Publication - Bram Belloni - freelance editorial, portrait photographer and visual content

For the New Scientist, Dutch edition, I was working on the new April 2015 issue. Featuring the scientific approach on running and exercising. Dolf Jansen, Dutch comedian and tv-presenter, and avid marathon runner was asked to do a test at the Asics Running Lab and tell about his training experiences as the main story.

It was the first time I got assigned by New Scientist and thrilled to start off immediately with the cover.

The Netherlands, Amsterdam, 17 February 2015. Portrait Dutch Comedian and marathon runner Dolf Jansen wearing oxygen mask after a running test at Asics Running Lab. Photo: Bram Belloni / Nederland, Amsterdam, 17 february 2015. Portret cabaretier en marathon loper Dolf Jansen met zuurstofmasker na een hardlooptest bij het Asics Running Lab. Foto: Bram Belloni / (c) 2015, www.belloni.nl — Dolf Jansen at Asics Running Lab
2015, Bram Belloni for New Scientist

The oxygen mask did very well in the image, resulting in a scientific, clinical look and feel. To gain cover exposure, they finally went for the mix of a more visible (well-known) face, the mask and physical strain.

New Scientist april 2015 cover, editorial photography by Bram Belloni — New Scientist April 2015 cover, editorial photography by Bram Belloni

Oh, and i got interviewed about the cover shoot too:

https://www.instagram.com/p/0ureUTQNcj/?utm_source=ig_web_copy_link

> read more about New Scientist
> about Dolf Jansen
> art direction: Pascal Tieman/Death Valley Design