New Scientist – New Publication
For the New Scientist, Dutch edition, I was working on the new April 2015 issue. Featuring the scientific approach on running and exercising. Dolf Jansen, Dutch comedian and tv-presenter, and avid marathon runner was asked to do a test at the Asics Running Lab and tell about his training experiences as the main story.
It was the first time I got assigned by New Scientist and thrilled to start off immediately with the cover.
The oxygen mask did very well in the image, resulting in a scientific, clinical look and feel. To gain cover exposure, they finally went for the mix of a more visible (well-known) face, the mask and physical strain.
Oh, and i got interviewed about the cover shoot too: