Posts Tagged ‘corporate’

Corporate Photography de Belastingdienst

For a national campaign by de Belastingdienst (Dutch Tax and Customs Administration) I did the photography for brochure U & de Belastingdienst and various online publications. The campaign was to inform on the various services, for private and commercial parties, the Dutch Tax Administration provide.

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

Cover U & de Belastingdienst, de Belastingdienst 2013
photography: Bram Belloni for de Belastingdienst

The agency went for a more documentary approach, with emphasis on people and environment. Although all settings were completely staged (location, models), i really liked to work towards a documentary touch. All images incorporates governmental visual guidelines.

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Yasmina, private individual

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Ali, entrepreneur

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Jaap, fiscal service provider

The spreads and two page interviews were complemented with a more personal portrait.

Portraits publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Ronald, DHL and Mirjam, public prosecutor

Portraits publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Jaap en Yasmina

> client: de Belastingdienst
> production and art-direction: Moodfactory
> see the brochure: U & de Belastingdienst


Tearsheets; Editorial portraits for BM Magazine

A selection of portraits, published in BM Magazine, assigned by Agentschap NL for dutch Ministry of Economic Affairs.

Huub van Doorne for BM Magazine

Huub van Doorne, CEO Lucas Bols

Kees Ploegsma for BM Magazine

Kees Ploegsma, sports agent Sport Entertainment Group

Marlies van Wijhe for BM Magazine

Marlies van Wijhe, CEO van Wijhe Verf B.V.

Ruud Koornstra for BM Magazine

Ruud Koornstra, co-founder, director Tendris Holding


New in portfolio: Corporate Portraits

What makes a corporate portrait a corporate portrait? Isn’t it a portrait like all portraits? Well, actually it is. But, when you take all circumstances into account before the shoot, just like every portrait session, you notice that a corporate portrait is clearly different from a normal, editorial portrait.

Corporate portraits; suits, suits, suits

First, it is normally assigned by, or for, the client itself. So the picture need to match their corporate image. Second, you deal with people who aren’t familiar to be photographed, like people in showbiz, or see the importance of a good, well prepared portrait. This varies from ‘i’ve got two minutes between those meetings’ CEO’s to ‘do i have to do that in front of my co-workers’ employees. Third, suits, suits, suits. Oh, and did i mentioned office spaces (white, fluorescent light)?

With assignments like these, i always try to find a balance between the often formal image of the company and the personalities it embodies. It’s the people that make the company, right?

With the ending of the fiscal year and forthcoming annual reports a small section of corporate portraits. Assigned by the Dutch Ministry of Economic Affairs, Pure Legal, Stadgenoot Housing Corporation and NICAM for their annual reports and corporate publications.

> go to Corporate Portraits portfolio entry