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Tearsheets : Editorial series for Folia Magazine

For last years Folia Magazine Christmas special i did an editorial series on Amsterdam students. With guest editor-in-chief Ron Blaauw, the dutch double Michelin starred master chef, the series was to be food related.

We followed six UvA and HvA students and portrayed them during dinner.

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Sunny (19), gourmet at the in-laws.
December 2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Jan (23), preparing tomato soup and 90 hamburgers at fraternity SSRA.
December 2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Trang (20), quick diner before a night out.
December 2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Monique (21) and Dox (17), diner and briefing between work at Restaurant De kas
December 2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Romy (23), takes care of dinner as nanny for host-family.
December 2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #14-2013/2014. Editorial photo series dinner of Amsterdam students by Bram Belloni for Folia Magazine, december 2013.

Jeanne (22), intern at Resto VanHarte at community center De Meeuw serving cauliflower soup.
December 2013, Bram Belloni for Folia Magazine

> see the publication in pdf: Folia Magazine #14-2013/14  


Corporate Photography de Belastingdienst

For a national campaign by de Belastingdienst (Dutch Tax and Customs Administration) I did the photography for brochure U & de Belastingdienst and various online publications. The campaign was to inform on the various services, for private and commercial parties, the Dutch Tax Administration provide.

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

Cover U & de Belastingdienst, de Belastingdienst 2013
photography: Bram Belloni for de Belastingdienst

The agency went for a more documentary approach, with emphasis on people and environment. Although all settings were completely staged (location, models), i really liked to work towards a documentary touch. All images incorporates governmental visual guidelines.

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Yasmina, private individual

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Ali, entrepreneur

Tearsheet publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Jaap, fiscal service provider

The spreads and two page interviews were complemented with a more personal portrait.

Portraits publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Ronald, DHL and Mirjam, public prosecutor

Portraits publication U & de Belastingdienst, corporate brochure 2013. Client: Belastingdienst (Dutch Tax and Customs Administration), photography: Bram Belloni

U & de Belastingdienst – Jaap en Yasmina

> client: de Belastingdienst
> production and art-direction: Moodfactory
> see the brochure: U & de Belastingdienst


Visual Diary #019 – Amsterdam Frederiksplein

The Netherlands, Amsterdam, 23 November 2013. Amsterdam, view over Frederiksplein and De Nederlandseche Bank (Dutch Central Bank, DNB). Photo: Bram Belloni / Nederland, Amsterdam, 23 november 2013. Amsterdam, zicht over Frederiksplein en De Nederlandsche Bank (DNB). Foto: Bram Belloni / (c) 2013, www.belloni.nl (Bram Belloni)

Amsterdam Frederiksplein, view at De Nederlandsche Bank
November 2013, Bram Belloni

Amsterdam streets; view over Frederiksplein, autumn afternoon.


On Photography – Allan Sekula

The Netherlands, Amsterdam, 23 November 2013. The 26th International Documentary Film Festival Amsterdam - IDFA 2013. Tour at Stedelijk Museum, with discussions on reality in art and documentary film. Hosted by IDFA and Stedelijk Museum. Photo: Bram Belloni ((c) 2013, do not use without prior permission)

“Untitled Slide Sequence” by Allan Sekula at Stedelijk Museum, Amsterdam.
November, 2013

With many words already spoken to the discussion whether documentary photography (or film) is unbiased or not, i recently came upon this quote by photographer and visual artist Allan Sekula.

The only “objective” truth that photographs offer is the assertion that somebody or something… was somewhere and took a picture.
- Allan Sekula

Nowadays, the whole debate tends to shift in favor of the ‘subjective’ side. I haven’t been able to find out when exactly this quote was used (given the working career of Sekula probably before the whole discussion started), but in all its simplicity it just nailed it for me.


Visual Diary #018 – Queensday Short Film

A short film shot on Queens-day 2013 – the last Queens-day for a while. On the 30th of April 2013 HM Queen Beatrix of the Netherlands abdicated and left the throne for HM King Willem Alexander.

As usual with Queens-day, Amsterdam turned orange. With this years royal succession, the city was flooded with the Dutch armed forces, blazing in full ceremony glory.

The Queen’s Last Day | Amsterdam Snapshots – a series of short films on Amsterdam
2013, by Bram Belloni

> see The Queen’s Last Day in HD on Vimeo
> see more Amsterdam Snapshots on Vimeo


Editorial portrait for Folia Magazine 65th anniversary issue

In October 2013, Folia Magazine, the independent weekly of the University of Amsterdam, celebrates its 65th anniversary. For this memorable occasion, the editorial staff decided to go for a special issue with seven 4-page interviews with professor emeriti of the university.

All regular Folia photographers were given one person and had carte blanche for the job. So this edition gives a nice view of different approaches to portrait photography.

I was assigned to Prof. em. dr. Michiel A.J. Eijkman, dentist, appointed as Professor of Social Dentistry/Information Science at the University of Amsterdam (ACTA). A lively speaker and former Navy-man, a recipe for some good stories on-site. I decided to go for a clean, open portrait with full focus on the portrayed.

The Netherlands, Wassenaar, 28 September 2013. Portret Michiel Eijkman. Photo: Bram Belloni / Nederland, Wassenaar, 28 september 2013. Portret Michiel Eijkman. Foto: Bram Belloni / (c) 2013, www.belloni.nl (Bram Belloni)

Prof. em. dr. Michiel A.J. Eijkman
September 2013, Bram Belloni for Folia Magazine

The result is a 1/1 page portrait, with a follow up on the next page with Mr. Eijkman in his study (click for larger image).

Tearsheet Folia Magazine #07-2013, pag 48-49. Photography Michiel Eijkman, by Bram Belloni for Folia Magazine. (Bram Belloni)

Editorial Michiel Eijkman, Folia Magazine #07-2013, page 48-48
2013, Bram Belloni for Folia Magazine

Tearsheet Folia Magazine #07-2013, pag 50-51. Photography Michiel Eijkman, by Bram Belloni for Folia Magazine. (Bram Belloni)

Editorial Michiel Eijkman, Folia Magazine #07-2013, page 50-51
2013, Bram Belloni for Folia Magazine

> read the whole issue: Folia Magazine 65th Anniversary Issue
> about Folia Magazine: www.foliaweb.nl
> art direction: Pascal Tieman


A New Office

Just moved to an other part of town! From former bank to former warehouse in the Nieuwmarkt – Lastage area, an old (and still very genuine) district of Amsterdam.

All is up and running now (almost). So when around, please drop by for a drink in our garden!

new office

(Bram Belloni)

> New office (visit) address
Peperstraat 13 hs
1011 TJ Amsterdam


Visual Diary #017 – Athens, Omonia Square


Omonia Square
July 2013, Athens

See it > High Def on Vimeo